6 Terrific Hacks to Increase Facebook Organic Reach

Traffic is definitely the first thing that charges up your online marketing campaign. You just can’t think of making online presence without it. In these days and age, you need something more than great content to enhance your reach. Using cool conversion funnels don’t work either.

There were the days when SEO part of the website had less competition. So, it was quite easy to drive traffic. But, things are different today. Even in highly niche markets, bringing search traffic is not that easy. However there are still some of the best affordable SEO services for small businesses, which provides you quality SEO. 

On the other side, social media marketing has come up to reach a relevant and huge audience base and to replace search engine strategies.

According to a study, social media accounts for over 46% of referral traffic on a website, and social media alone brings around 42% of traffic.

1.     Prefer weekends to post

Most people remain free to check out their Facebook status during the weekends. Due to this reason, a lot of brands prefer to post on weekends to avoid competition in the newsfeed of their audience. Be sure to focus on topics, such as entertainment, family, and weekend activities for more exposure. Post according to the theme of your community.

2.     Go Shorter

As compared to posts with up to 231 characters, shorter ones attract 23% more audience with only 70 characters or less. If you are posting on Facebook, Memes work better with humor element. As compared to average text-based posts, pictures speak more. Even better, memes get 53% more Likes and 104% more comments, as per the survey conducted by Hubspot.

3.     Choose the best time to post

Along with the best days, also choose the best time to post. As a general rule, you can post around 8 PM or early morning when people generally stay free to check updates. Daytime is usually busy for most people. They usually come home in the evening and relax after having dinner. So, they check on their news feed while watching TV. You can also check whether your audience is online on Facebook Insights.

4.     Post sensible content

Once you get a hold on what works best on your page, you will want to do more. In order to do the same, consider what your competitors are sharing, how you can help your community, what’s trending, and what is good for your cause. All in all, content is the king in social media. You can choose a social media marketing company in Gurgaon which takes full charge of yours.

5.     Always go with quality

Instead of shooting up for creating hundreds and thousands of posts, it is best to go with quality content. A Facebook post appears only for a day or two. But the posts which go viral always amaze the audience. So, you may want to post something very nostalgic, epic, out-of-the-box, or something so unique to urge people to comment. Focus your efforts again and attract people from your great posts to the website.

6.     Use Engaging and Better Visuals

In order to engage more audiences, it is always preferred to use better visuals which will help you to get the reach you want. Facebook is all about videos and images rather than text-based updates. And that trend has no sign to stop anytime soon. Social media is a blend of different platforms. But images, short updates, and videos have always been the common theme.